C-BOOST is a brand of gummies with vitamin C. The objective of the project was to create an identity that moves away from the concept of medicine and that will provoke in the consumer a daily healthy habit to strengthen the defenses. The intention of C-BOOST is to be a practical and natural product that helps people fulfill their day-to-day activities. The identity consisted of fun colors and shapes that represent, dynamism, energy, movement, rhythm and motivation.
The shapes used come from the same logo, which combined in a harmonic way and considering the contrast and the use of color, connote the previously described values. In summary, a very playful identity.