NEW FUTBOL CONCEPT
CityFut is a space for sport, a new concept of soccer seven facilities in Mexico City. The identity had to represent energy, sport and belonging, for that reason each one of the letters of Cityfut was designed with character in its thickness and inspired by letters from sports teams and urban graphics. A union or gesture between the "T" and the "Y" was created and the spaces between each letter were worked in detail, granting a visual balance between the two words that form the name.
Likewise, a symbol with the initials "C" and "F" and two envelopes was created; a first circle and the last exterior shape of a shield, based on the idea of belonging that it generates for all the members that join the CityFut leagues. The visual weight of the logo and the thin contours of the shield play in contrast.