Dr York is a modern optician in the Roma neighborhood whose origins are traced in the history of Jorge Salcedo, the grandfather of one of the current partners, Jorge Castellanos. This lens store seeks to create an experience in the luxury frame sector, where international brands such as Moscot, Cutler & Gross, Kilsgaard, Selima and Ahlem fit. The project consisted in the design of a show-window inspired by the graphics of the 68 Olympics in Mexico.
The search for forms and the contrast between the letters that make up the name and the lines that expand across the width and height of the window were a challenge of composition and technique. The result is a visual element that mixes both moments.