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Joao Morais

HYPERCOMPLEX STUDIES

Joao Morais is a Portuguese mathematician specialized in hypercomplex studies, for example, mathematics applied to software environments for animation programs. The visual identity was based on a graphic exploration of mathematical symbols that had a formal relationship with the letters of his name.

The size of the logo and secondary information have a direct relationship with the margins of all the stationery and digital applications, as well as being linked through the fibonacci sequence, which defines a clear hierarchy of information throughout the system. The color palette was decided monochromatic, a gesture that addresses the universality of mathematics.

  • FECHA
    2019
  • CATEGORÍAS
    Identidad, Papelería
  • CLIENTE

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