José Sánchez is a Mexican fashion designer with 30 years of experience in leather work. Due to the need to refresh, strengthen its brand and expand its reach to other areas, he decided to redesign its identity. The project consisted in raising awareness of the existing identity and creating a family of applications, including the name of José Sánchez, the synthesis, consisting of the initials "JS" and the hierarchy of Home, Couture and Leathers categories.
The accent and the letter Z were the main challenges, because in the previous logo they existed in an exaggerated way. The work with the new identity allowed to generate a scalable system, likewise the collection presentation, the website and all the stationery were redesigned.