FLAVORS OF FRANCE
Provence is a coffee capsules brand with flavors from France. Provence is a region of southeastern France that borders Italy and the Mediterranean Sea, famous for its landscapes, fields and vineyards. The identity consisted of designing a logo with unique letters and arrangements. The forms of the "R" and the "V" delicately surround the "O", this letter being the abstraction of a capsule.
The color palette communicates without being evident, the spirit of France and its different flavors, among them Creme Brulee, Macaron au Caramel, Mousse de Chocolat and Armagnac. The main application of the project was the packaging system, where a color code was used for each flavor.