A TRIBUTE TO MUSIC
RAC is a company dedicated to the organization of social, corporate and musical events. Of this last, RAC has conducted concerts with Mexican rock bands and singers such as Panteón Rococo, Ely Guerra and Paté de Fuá. The identity project has an allegorical and emblematic reference to music, the symbol of its representation, is an interpretation of the myth of Orfeo, a Greek singer who submit the wildest animals at his feet to listen his music. The identity is a tribute to the idea of music as a transport of joy, medicine and a generator of harmony.
All the elements in the graphic system have been configured in such a way that each one has a logical and harmonic presence, always thinking about the whole and the consistency of the brand in the different supports. The system reflects freshness and simplicity, an identity that can be used with freedom, being able to, for example, make use of color or totally dispense with it.