MEXICAN FASHION PHOTOGRAPHER
Santiago Ruiseñor is a Mexican photographer specialized in fashion. The project consisted of the redesign of his identity, the main movement in the logo, had a harmonious coexistence by moving the name and surname in two lines and a subtle arrangement in the letter "Ñ". Also, a monogram with the initials "SR" has been created that functions as an expressive synthesis, applied as an engraving stamp without impacting the image.
An important part of the project was to design postcards that would serve as communication and business card, starting from the idea that on a card for its small format, it is not very functional to show a photograph. The project of the postcards required a research of fine papers and their printing characteristics in high quality. The result was 7 vertical and 2 horizontal postcards of great visual impact.