Slot is an active and interdisciplinary architectural design studio. Starting from basic forms such as the circle and the line, and using proportions and merely geometric arrangements, the 4 letters that make up the name were drawn; under the line idea the "l" and as a circumference the "O". From different exercises a final solution was reached and in order to optimize readability and create a better relationship of positive and negative formal values, optical adjustments were made that also benefit in visual value and in a semantic sense.
Thus, we move away from ornamental elements that obstruct clarity and free the forms of anchoring problems to a style or epoch. All of the above thinking that the logo will have its function in various scenarios where its presence will stand out for its neutrality, forms that cater to the universal.
Branding, Editorial Design