Urban Soccer 7
Urban Soccer 7 is a new concept in professional football soccer seven facilities. An experience that allows members to be part of a friendly, accessible and fun project. The project inspire the develop of a logo made up of unique letters, motivated by street and stencil typography that express style, energy and modernity. The structure or geometry of each letter is constructed under the base of a fifth root rectangle grid.
As a whole, simple and playful forms were created that later would form the basis of the entire graphic identity system, applied for example, in banners, t-shirts and the architecture of the space itself.