Variv Company Builder
Variv Company Builder is a project accelerator specialized in the finance and technology. Their aim is to build innovative projects through first-class technological tools and strategic alliances that serve as catapults of impact projects. The identity project was inspired by the quote from the book From 0 to 1 "If you take a typewriter and you build 100 different ones, you have made horizontal progress. If you have a typewriter and you build a word processor, you have made vertical progress. When we think about the future, we expect a future of progress. That progress can take one of two forms. Horizontal or extensive progress means copying things that work, going from 0 to n. Easy to imagine because we already know how it looks. Vertical or intensive progress means doing new things, from 0 to 1. Vertical progress is harder to imagine because it requires doing something that nobody else has done. (Thiel, 2014) ".
The idea consisted in the abstraction of the previous sentence: 0 to 1 and the verticality that said sequence exhibits. Starting from an axis in X and Y and a graph that travels from 0 to 1, a curve was drawn, whose counterform when closing it, configured an interesting figure. As for the logo, an horizontal arrangement of the three “Variv Company Builder” words was used, where the symbol accompanies at left side to make a visual balance. We worked on the entire application system, including covers for reports, stationery, banners, website, t-shirts and icons.